Classical music pays for being too classical

Norman Lebrecht is a name I wasn't familiar with until I ran into this Samizdata article. I didn't know him since I don't give a damn about music or CD reviews. I despise art critique: as someone put it, writing about music is like dancing about literature. Pointless.

However, he is a man of importance to those who enjoy this kind of stuff, and his column Look who's been dumped deals with the latest sign of decline of the classical music which is a troubling issue. I am about to make the rock-solid prediction that the year 2004 will be the last for the classical record industry, he says.

Where labels once fought bidding wars over shimmering talent they now compete in shedding it. The latest on the dump pile is the tenor Roberto Alagna, once trumpeted as the next Placido Domingo, now a victim of poor sales. EMI has declined to renew Alagna's contract which expired earlier this year. His wife, Angela Georghiu, remains under contract but has no further recordings planned.

The classical music market in the CD years was more than big, it was abundant, overgrown, poised for a collapse. You'd enter a record store and find dozens of Beethoven Symphonies collections. Twenty different interpretations of Tchaikowsky's Piano Concerto. And some 'modern' or simply contemporary music, too, although there has never been a big market for that. I kindly recollect the days when I browsed the ECM New Series rack, looking for some interesting new music.

I was alone. Simply put, classical music went AWOL somewhere in the early 20th century, and it lost its chance to speak and touch its consumers. It'd been elitist before, and instead of dropping the feudal heritage and talking to modern, urban audience, it turned away from them and accepted only those who accepted it. In other words, a sinister cabal was founded, entry forbidden to laymen, and Rule #1 was imposed on every composer leaving the Academy: Thou shalt not waste time with listeners. True enough, there've been notable exceptions, Paul Hindemith immediately comes on mind. A prolific German composer who dedicated his life to bringing music to every ear, lay and professional alike. Most of the others ignored the masses - to their doom.

It's no wonder the era of classical CD recordings has come to an end. There is a finite number of Beethoven symphonies and their possible interpretations. One day soon, everyone who cares will have them. And the need to browse the record shop will diminish.

Classical music will alway be here,Ă‚ though. Performed live in concert halls, churches and football stadiums if there's another Domingo, Pavarotti and Careras in sight. It will remain classical, unable to speak in modern tongues, unable to touch hearts with a really new message. Occasionaly a new record will pop out. Maybe, maybe, maybe a new composer will form a new wave bringing it back to ordinary people, when the times comes for a change.Ă‚ There's no one to tell.

Or maybe it is over for good. Theater gave way to cinema. There's no reason why violin shouldn't be replaced by, say, a computer, especially when there will be no one to give a damn. Just consider the average age of those sitting in a concert hall. Most of them draw pensions already.

The clock's ticking.

by Tomas Kohl | last updated 08.01.2004, 5:38
Comments on this post

The whole recording industry is ripe for a shakeup. I think it's wrong to bemoan this even in the case of classical music. It's enormously expensive to record an orchestra. Their unions have incredible sway. Western European orchestras are highly paid and no better than the best ones in the east. If the traditional sales media and channels for classical music dry up, it may level the playing field a bit and give lesser known groups a chance to find new exposure, just like the internet has done for some pop musicians. That would be good. I don't think the market for live performances is in any danger. Cinema definitely didn't replace theater, just like TV didn't replace cinema. The New York and London theater scenes are bigger and healthier than ever. One thing I would like to see die: the horrible "concerts" they lay on tourists in churches all over Prague. This is as big a rip off as they come. Just students and moonlighting conservatory teachers playing the same tired program of The Four Seasons et al ad nauseum. But fat chance. The tourists eat it up.
posted by Steve on 09.01.2004, 6:53