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Welcome! I am Tom, your host: blogging about entrepreneurship and making great things. [more]
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Advertising – Be relevant to the person, not the medium
I cannot but agree with Russell Buckley that,
brand does not need to be relevant to mobile in order to successfully run a mobile advertising campaign
And I am wondering who says otherwise?
BUT – if the question were, does mobile advertising have to be relevant to its mobile recipient, we should get a different answer alright.
Given that mobile advertising is far from being a settled matter, there is still an opportunity to do it right – this time.
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