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“Pay-to-Pee” Airlines?

Does it get any more ridiculous? Bill Taylor of the “Mavericks at Work” fame praises Ryanair for being ruthless – in being the cheapest airline, both in cost and value. Sure. And if that means people might soon pay to use the toilet on the plane?

Interesting idea, but the law of unintended consequences suggests that some people just won’t pay… what was that smell?

Maybe Ryanair could just as well tear the seats out, too, and fly people the way soldiers fly. Oh no, wait, soldiers do get some personal space, to make room for baggage and rifles. Perhaps stuffing folks atop one another not unlike cattle is transported would be the way to go fly?

It’s not called “cattle class” for nothing!

My point being not to poke fun at Ryanair but rather contest the notion that extremist business models are the way to go today, when the “middle of the road” (as in being out there to please everybody) is a dead end.

Surely there are limits in how much you can reduce value to decrease cost; at a potentially hard-to-define but certainly easy-to-feel line, beyond which there’s more pain than gain for the customer, and the whole deal becomes a parody of itself.

It is my opinion that low-costs need to look back to see the line.

February 27, 2009 | Filed Under CRM 

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2 Responses to ““Pay-to-Pee” Airlines?”

  1. tsahil on March 1st, 2009

    “pay-to-pee” airlines – http://tinyurl.com/cz55py so funny, yet so true

    This comment was originally posted on Twitter

  2. sageeb on March 1st, 2009

    P2P is Pay2Pee?! RT @tsahil http://tinyurl.com/cz55py so funny, yet so true…

    This comment was originally posted on Twitter

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