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Welcome! I am Tom, your host: blogging about entrepreneurship and making great things. [more]
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End VRM debates now
Is VRM primarily about companies ceding control to customers? Or about flipping the current segmentation model on its head and remaking the economy in a way where the customer initiates every transaction?
That these questions are being asked doesn’t mean VRM is poorly defined; anyone who has mined through the endless debates at the ProjectVRM mailing list should know. The problem isn’t definition or a lack thereof; it’s implementation. We’ve grown accustomed to ideas quickly gaining shape; thanks to an ever-growing pool of RAD frameworks and toolkits. VRM has been stuck in the debate club for too long. Now that people outside the club are peeking in, they better see something real soon.
The Mine! project could provide this long-overdue proof of VRM’s viability, as well as give guidance to people interested in starting their own VRM projects. Its adoption will provide a useful signal as to whether there’s sufficient demand for VRM solutions on the customer side.
I am wary of debating VRM in the open when there’s nothing substantial to back up its claims. Now that the CRM guys have caught up, it’s imperative that the talk moves from the library to the workshop. It would be unfortunate if the VRM idea got misunderstood, misinterpreted, and misused before it had its chance to even demonstrate how it works.
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