notes and views on crm, social media, and the human side of information technology

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Sun’s bs on social, social everywhere:

In order to continue the growth of social networking sites, I think that users will demand some changes. In fact, I’m probably not alone in being ready for some change. The big question is how this will be resolved. I think that some of the loose concepts around federation are very useful to help solve this. Depending on what kind of personal information you want to share, some it can be quite sensitive. Because of this, you want to be certain about how it’s stored and who you’ve given that data. The idea of a feed-based mechanism with a personal datastore like a Mine! can be quite compelling. In the end, the ability to manage and track my own data is the goal. The mechanism needs to be fairly straightforward and provide the ability for existing sites to adopt the functionality. In the short term, there may not be a lot of incentive for social networking site to adopt such a mechanism but it’s crucial for growth in the long term.

Social networks (and all other organizations keeping your data) would love it if they could keep it to themselves; customer data is the Holy Grail of CRM efforts and enables reasonably specific marketing communication.

I am more and more convinced, though, that they’ll have to give in to data portability (small-letter d and p) because we are all tired, tired, tired of filling the same registration forms again. And again. And again.

It’s your data - they should come to you and take a look if you let them. And use it according to your terms of service, not theirs.

via Adriana Lukas

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June 17, 2008 | Filed Under Links and Quotes 

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