notes and views on crm, social media, and the human side of information technology

Still selling your attention?

I just noticed a couple of low-profile ads in Prague trams luring passengers to get paid for receiving 4 commercials SMS’s a day.

It’s ironic how little are certain industry changing, even though the change they are facing is more an opportunity than a threat.

Consider this: the technology we’re using every day, such as cell phones, has fundamental advantages over the old one, such as newspaper or TV. Cell phones are location-aware. They are interaction-capable. One would think the ad agencies (don’t they employ creatives?) would come up with something more, uh, sophisticated.

Get this, geniuses: a mobile phone display is not just a miniature TV screen.

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May 22, 2008 | Filed Under Rants 

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