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Notes and views on CRM, open business models, and what the Web means for customer relationships. [more]
Speaking at:
- Telecoms CRM, CEM and User Experience 2008
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links for 2008-05-14

On the Future of Customer Loyalty Programs | CustomerThink

A multi-angled view at what may happen to loyalty programs. I don’t share the author’s belief that they’ll become omni-present; I’d argue they’ll end up on the trash heap of old-style marketing tactics. I should say why, but I’ve run out of space.

(tags: marketing loyalty crm punditry customerthink)
Yes, we’re all replicants: Church of the Customer Blog

Another look at customer loyalty and how not to build it; this is what happens when WOM gets adopted just like another “push” method.

(tags: marketing loyalty macy’s repnation)

May 15, 2008 | Filed Under Links and Quotes

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