notes and views on crm, social media, and the human side of information technology

How to open up using Twitter

CRM 2.0 will provide a 360° view of the company. It can, if you employ these delicious 2.0 tools after having done some analysis. People will be able to take a peek inside your organization and see what it’s like.

A shoe-retailer Zappos has gone the Twitter route, and I like what I am seeing:

Whoever out there who is excited enough about this company (apparently, there are some, David H. Hansson mentioned them in his hysterically funny presentation at Startup School ‘08) can now spend hours twitter-stalking over 270 employees thereof.

Seriously, though, this is good stuff. If all your competitors are shipping the exact same shoes for roughly the same price, one way you can grab those customers by their necks and never let go is - let them in and show them that your house if full of wonderful people. That they can relate to you better than to your competition.

PS Just in case you are wondering, didn’t my previous post imply I wasn’t much into Twitter, well I am not but that doesn’t mean Twitter cannot be used as a smart CRM 2.0 tool.

via Deborah Schultz

May 2, 2008 | Filed Under CRM 

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