notes and views on crm, social media, and the human side of information technology

Off to Vienna

I am off to Vienna, Austria, where I will be speaking at the Broadband Forum 2008. I will be trying to sell the idea that CRM doesn’t mean just the mechanical, operational support for value-delivery processes but also the social, ad-hoc, peer-to-peer aspect of conducting business. Yes, if you must, I will talk about us moving forward to CRM “2.0″; as much as I’ve been trying to upgrade it to “2.1″, we’re staying at “2.0″ since many of us are still knee-deep in the “1.0″ version of things.

I am lovin’ this.

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