notes and views on crm, social media, and the human side of information technology

Show Me The Money

I am interested in the world of ideas. At the same time, I only have time to be interested in the world of ideas of my own. Isn’t that true for most of us?

Point being, I keep writing about CRM 2.0 and the way companies should relate to customers, yadda yadda, and there are folks out there who are even further away, talking about how individuals should seize control of the B2C relationships are make them C2B, but you know what?

Talk is cheap.

Punditry is cheap.

In the days of Andy Warhol, everyone was supposed to get his or her 15 minutes of fame. I believe we are now at 30 seconds. Ideas coming and going all the time. Not much sticks. Stickiness is, still, a function of action. Not just talking but doing.

So I pledge to spend less time on taking cheap shots at companies struggling to “get it right”, whatever “it” might be. It’s easy, and tempting, to take on the big guys, and I should know, I’ve blogged like that too often. No, this isn’t me taking anything back, this is me saying we need less ideology and more pragmatic action. In business as well as in the world of ideas.

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April 15, 2008 | Filed Under CRM, Rants 

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