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Welcome! I am Tom, your host: blogging about entrepreneurship and making great things. [more]
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Nobody would miss you (for long)
There is some chatter about testing a company uniqueness by asking, would we miss them if they went away? Both John Moore and Seth Godin are on to something (which is to be expected).
I would argue, though, that unlike the loss of a loved one, a loss of a particular business establishment rarely inflicts a prolonged emotional response. We might remember them occassionally when their surviving competition cannot reach those levels of quality (or lack thereof) we liked (or disliked) about them.
Which is why there are no candlelight vigils when formerly grand brands (Enron) go bust.
When we talk about relationships in the business context, it’s good to bear in mind that these do not even come close to those we have in our peer group, family, etc. Hence I propose a different test, one that is slanted positively instead of negatively: Do I appreciate the company’s continuing existence? Does it make me (mildly, or perhaps even strongly) happy?
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