notes and views on crm, social media, and the human side of information technology

Small is the new… small

When it comes to innovation, it pays to be small. Or does it?

I think sometimes programmers forget how much work it is to create software at large companies. What may seem like a no-brainer five line code change to us on the outside is perhaps five man-weeks of work once you factor in all the required process overhead. - Jeff Atwood

And the same goes for any other ideas; those who are represented by a programming code, and all the others. If you run a one-man shop, you only have to convince yourself to do such-and-such. If you have five bosses, you have to convince them and their bosses and a dozen more stakeholders, etc. So, how come big companies are still able to innovate at all?

Maybe it’s got something to do with the millions of dollars and man-days.

Ultimately, though, it comes down to a man with a vision. And the guts to make his vision a reality. Some of these men, despite the popular misconception, work at big companies. And somehow, somehow, they disrupt the existing order and by-pass the processes, regulations, compliance, and make shit happen.

And when they do, they have resources that small-timers can only dream of. That’s why Silverlight was developed at Microsoft and not in someone’s garage. Having the money and/or the clout helps.

Small it beautiful. Small is also… small. It’s only those times when markets change, completely, when a single guy with an idea and determination can change the world on his own, such as Wozniak did with Apple. As much as it pains me, those times are far and few in between.

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