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Welcome! I am Tom, your host: blogging about entrepreneurship and making great things. [more]
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Linkblog
Photos
Starbucks and its idea pond
Starbucks has gone the Dell route – and is now soliciting ideas from the latte-drinking crowd.
If Starbucks really follows through with its promise, this suggestion box-on-steroids idea is meritocracy via social network. The congregation is smarter than the preacher, so this could develop into a valuable, and tangible, asset for Starbucks
Cool. I was initially doubtful – Starbucks being stretched all over the place just like McDonalds and having as much uniqueness to it, how many enthusiasts it still has? – but the authenticity of posted ideas have converted me. Let’s wait for some action to follow, some ideas to materialize, before making any further judgements.
Question to ponder: is it time for McDonald’s to launch its own BurgerStorm?
PS And it runs on Force.com, which is a major win for Salesforce and its platform-as-a-service world domination plans: a global brand gone SaaS-y.
PS2 via Adriana - Jeff Jarvis comments on some of the ideas in the pond and poses a provocative question: “Why does listening to your customers sound like a web 2.0 idea? It should be a business 1.0 necessity.”
Maybe. But it would be fair to say it takes a giant leap of faith to move from the producer-knows-best mentality to that of “come on board and tell us what we can do better”. And yes, everybody should be doing that by now. In an ideal world.
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