notes and views on crm, social media, and the human side of information technology

Are Web 2.0 Companies Getting Serious?

Perhaps there wasn’t much to twitter about at SXSW08, but this is certainly a healthy development:

These days, many of Silicon Valley’s best and brightest are working hard to turn their visions into sustainable businesses, or they’re toiling away within the larger companies like Google (GOOG) and Yahoo (YHOO) that bought them out early on.

“Serious people” don’t take Web 2.0 seriously. And many times they are right to laugh at it. Nobody wants to ride into another Bubble.

What makes it different this time, though, is that big players are getting onboard. Web 2.0 might have started as an insurgency but it’s being co-opted by the establishment. Company-wide “Twitters” will be as common as company-wide IM.

Selling out to the enterprises is only one way to monetize but it sure could be a good way, given how enterprises like to throw money bags at buzzwords that have gained momentum.

(via Alan Patrick)

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March 15, 2008 | Filed Under Enterpreneurship, Links and Quotes, Rants 

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