notes and views on crm, social media, and the human side of information technology

Apropos of the VRM meetup

In London, at VRM meetup yesterday. The discussions seem to be a bit preliminary still, but there’s definitely something in the air. Waiting for Adriana to release her long-awaited white paper :)

One thought that has stayed with me was: businesses will have a natural incentives to hop on the bandwagon once the tools are available (and being used). Any business will kill for a qualified lead, and VRM means, about other things, people streaming their demands / needs to whomever wants to listen

February 1, 2008 | Filed Under CRM 

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