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Sometimes, Coffee Is Just Coffee

… and rose is a rose is a … who gives a damn.

via Chris Carfi - Starbucks is now offering a $1 coffee. Say what? Shocking, yes, but not unwelcome. I crave rich experiences and am willing to pay extra for the atmosphere, etc., but there’s something to be said about $5 cup of java. I’ve been a regular of Coffee Heaven here in Prague (even better than Starbucks), and you can pay more for a latte and cheesecake there than you would for a whole lunch with espresso at a nearby restaurant. Starbucks may have started the coffee-awareness boom and it might have just realized it’s gone too far. I would certainly hope so.

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January 26, 2008 | Filed Under Enterpreneurship, Me & You, But Mostly Me, Rants 

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