notes and views on crm, social media, and the human side of information technology

The Fifth Column

Vinnie Merchandani writes:

Personally, I am as excited as him about gadgets and widgets and web services…but not sure 95% of the predictions on blogs need to focus on them. Because they are still early, promising but have shown very little enterprise payback - preferably financial, but social, emotional, collaborative, whatever. [taken out of context]

Indeed, cool web 2.0 gizmos hasn’t paid off to many enterprises, but that doesn’t mean they aren’t used by the enterprises. Or more correctly, used inside enterprises - by employees in their spare time. And there, the impact is social, emotinal and collaborative, and much more.

Will it disrupt the status quo, will it end the tyranny of grids and forms and grey buttons? I believe so; both SAP and Oracle are already sexifying their CRM offerings to show they, too, belong to the 21st century.

I firmly believe that thanks to SaaS (that liberated business people, long oppressed by internal IT departments), enterprise software X years from now is going to be much more usable and sexy and not that boring anymore.

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January 4, 2008 | Filed Under CRM 

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