currently interested in awesomeness and how to create it

… and the rest shall follow

I only took me about 6 months to get sick of Web 2.0 (the word, not necessarily the tools). Too many technologies, too little analysis. Blogs are now passé; Facebook is in. But as Hugh said recently,

So all you corporate MBAs out there, here’s a little tip. When you planning on how to embrace the brave new world of Web 2.0, the first question you ask yourself should not be “What tools do I use?”

Blogs, RSS, YouTube, Twitter, Facebook- it doesn’t matter.

The first question you should REALLY ask yourself is:

“How do I want to change the way I talk to people?”

And hopefully the rest should follow.

CRM used to be about knowing the customer. But as I see on many implementations, the objective isn’t really about knowing (and caring) as it is improving the throughput of one’s sales channel. Instead of one generic offer per month, you are now getting two “carefully customized” (or that’s what the data-mining folks want you to believe).

Unless attitudes change, Web two-point-oh will become yet another push-marketing channel where you’re afraid to use your real email address. No, thank you.

November 9, 2007 | Filed Under CRM 

comments

Comments are closed.

Additional comments powered by BackType