notes and views on crm, social media, and the human side of information technology

There’s a Niche Out There For Every Foolishness

JUST TO PROVE WE’VE ENTERED THE ERA OF ABSOLUTE CUSTOMIZATION: a Chinese town is remaking itself as a tourist attraction - a “women’s town” where women rule and “men get punished for disobedience”:

The motto of the new town would be “women never make mistakes, and men can never refuse women’s requests,” Chinese media have reported.

When tour groups enter the town, female tourists would play the dominant role when shopping or choosing a place to stay, and a disobedient man would be punished by “kneeling on an uneven board” or washing dishes in restaurant, media reports said.

There are a gazillion of different needs, and most of them have never been satisfied simply because it wasn’t possible to identify the people sharing a particular minority need.

That’s changed. Freaks and oddballs are letting themselves be heard (no offense intended). You’ve got a particular kink, you bet you are not alone. And somewhere, somebody is working hard to make sure you won’t spend the rest of your life in frustration.

This fragmented demand and the resulting fragmented offer isn’t going to be handled well by the traditional CRM (hey, ever tried to customize a Product Catalogue in Siebel?), and I suppose we need a new infrastructure for that: one that is decentralized, capable of ad-hoc connections, one that is capable of handling both structured and unstructured data. Today’s mashable web is just a preview of what’s awaiting us.

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April 26, 2007 | Filed Under CRM, Enterpreneurship, Rants 

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