notes and views on crm, social media, and the human side of information technology

Quote of the day

“[O]ne thing I’m sure of, geeks need marketing. Especially in a world where everybody swears blind that a great programmer’s work is 10 to 1000 times better than an average programmer’s, and some people even have the research to back it up - but the only way for a great programmer to make 10 to 1000 times more money than an average programmer is for that great programmer to start their own company and become a great businessperson as well (or instead)” - Giles Bowkett

Yes, and even if you don’t want to run your own company, it still makes sense to be a good businessperson - in the sense that you understand the business you are in. And I’ve seen geeks reading Kotler more than I’ve seen MBA’s learning C++, so perhaps there’s an advantage to be explored here.

April 8, 2007 | Filed Under Enterpreneurship, Links and Quotes 

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