notes and views on crm, social media, and the human side of information technology

Quote of the day

“It eludes to some people that the internet is already providing the ‘one place’ where others can find anything about anything. Pretending that the bad stuff is not out there is no way to protect someone’s image. Or pretending that the image the world sees is the one they are presenting of themselves. Image silos are down just as much as the communications silos. Credibility is a function of several things - transparency, speed of response, expertise and authentic voice. By admitting to mistakes or addressing others’ mistaken perception of actions, companies can demonstrate two things - confidence in their own identity and respect for their audience by not shoving anodyne and watered down versions of it. Otherwise, others will do it for you.” - Adriana

Additional reading

  • No Related Post

March 31, 2007 | Filed Under Links and Quotes 

comments

Leave a Reply