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Notes and views on CRM, open business models, and what the Web means for customer relationships. [more]
Speaking at:
- Telecoms CRM, CEM and User Experience 2008
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Links for 2007-03-19

Show me the money: “A key differentiator for businesses in the future will be their ability to attract high quality online networks of interesting and engaged users of their product or service and then delivering access to those networks to their new customers.” Very CRM 2.0ish,very true. Though I am still wondering how is this applicable to the vast majority of companies who are, frankly, quite boring (mmm, ever had a crush on your gas vendor?)
How to host a product/feature design party: “Want to design the next great web app? Upgrade your product, but can’t decide what to add or change? Add a new feature to your product, but can’t decide how to implement it? Forget focus groups. Forget endless meetings and brainstorming sessions. Throw an ultra-rapid-design party, and do it in a single day. This approach exploits the wisdom-of-crowds through a process of enforced idea diversity and voting, so no consensus, committe, or even agreement is needed. And it’s way more fun.“

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