currently interested in awesomeness and how to create it

Today’s Reading List

A random stroll in my blogroll:

Berkun blog » Do headlines make us dumber? – Scott Berkun refuting a not-so-silly “mis-represented research that is modern journalism” – a MSNBC article on groupthink and whether groups can come up with “alternative solutions to a problem; I agree that to make such a generalization is silly, but it’s been my experience that meetings, unless conducted with excellence, tend to be a waste of everybody’s time. Creativity is an individual gift, after all.

First Coffee » CRM at Starbucks: Retaining the Right Customers – an excellent analysis of the dilemmas Starbucks is facing after having gained a global presence, written by David Sims. He writes, “[t]he trick is to (re-)establish a premium Starbucks,” a Starbucks-within-Starbucks, where “walk past that line, in the back of the store there’s the La Marzocca espresso machine and a barista who knows what she’s doing. She pulls your espresso shots by hand, she grinds the beans fresh for every cup, all she does is coffees and espressos — but they’re done right.” Sounds tempting, though I am afraid Starbucks have gone too mainstream for that kind of daring move. Think of a premium burger counter at McDonalds … mmm I can smell the tasty Friday’s-level cheeseburger! … then I wake up and realize it’s never gonna happen. Too bad!

February 26, 2007 | Filed Under Links and Quotes 

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